The idea of making it easy to customise is more for non-css experts anyway.

Of course, the css is generated through php because it has parameterised, easy to understand options. Perhaps the best approach would be to say “easy to customise for non-experts”.

Our approach is to help people like graphic designers who understand image and graphical elements, but don’t do enough web work to make it worth their while fully grasping today’s complex css requirements – especially when it comes to browser compatibility.

Of course, having just looked at the demo site I see there’s a few things need fixing now. D’Oh!