Cosmic Dental
UK dentists have previously been relatively passive when attracting new custom, and in the services they offer. However, due to changes in the relationship they have with the NHS they are now keen to promote new services that they can offer to private patients in cosmetic and facial cosmetics.
To this end, we were approached by an associate of R.K.Nagpaul & Associates in Huyton in order to build a website suited to marketing these services.
Mockups and design process
Following a meeting with the client, we went through our usual process, creating a proposal for the site which included two mockups - one contemporary, clean and simple, and another more classical and feminine in look. The client accepted the proposal and the second mock-up.
The build
With no interactive elements required, but some graphic design, the build was completed quickly and could very closely match the mockups. As the build went smoothly there was enough money left within the budget to improve certain elements of the design, helping to give a classic yet modern appearance to the site.
The site is managed and run on a content management system, meaning that all content is stored on a database and can easily be modified. The benefit is that should any new services need adding, or changes made to the look and feel of the site, then it’s a simple and quick process to make these changes - thus keeping ongoing costs to a minimum.
A lot of the copy was written by Interconnect IT, or was taken from literature supplied by the client.
The site is also hosted on an Interconnect IT’s server at a secure location.
Implementation
Prior to go-live, the site code was fully tested on a wide range of browsers and platforms in order to confirm compatibility and performance. The site was also checked for how well it degrades when certain browsers features are unavailable - for example where Javascript is not available or on mobile phones. It passed all tests.
The site is also designed to be easy for search engines such as Google and Yahoo to index, although specific optimisation was not included in the original brief.
Summary and Interconnect IT’s opinion
We were pleased to develop this site where we had freedom to create a simple but effective design in spite of the modest budget. The end result is a site that clients of the dental surgery can find easily, and which also comes up top on search engine results for dental terms in the practice’s home town.
Apart from a couple of routine alterations required after going live the site has been a success and the client has expressed complete satisfaction.
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