Interconnect IT - WordPress Consultants, Web Development and Web Design » JISC http://www.interconnectit.com Mon, 15 Feb 2010 08:35:42 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Google Generation Myth http://www.interconnectit.com/76/the-google-generation-myth/ http://www.interconnectit.com/76/the-google-generation-myth/#comments Fri, 01 Feb 2008 13:35:31 +0000 Interconnect IT http://liverpoolwebdesigner.wordpress.com/?p=76 Many people believe that the Google Generation, teenagers now, are an especially adept group, making skillful use of search engines and outperforming their older peers as a result.

It’s not true.

And not only that, if you look at the heaviest users of the web, it’s not kids in their late teens – it’s the elderly.  A fascinating report has been written, commissioned by JISC and the British Library which blows apart many myths about how different generations search for information using search engines.

Read their pdf – it’s terrific stuff…

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