Tom Tully & Daughters
454 Visitors in Three Months
Low Bounce Rate
Rapid Return on Investment
Small independent businesses often need a web presence in order to help compete with the larger chains. Tom Tully & Daughters approached us in order to establish their first web presence.
As this was very much a toe-in-the-water exercise for them, unsure of whether the investment in a web presence was worthwhile, we suggested a simple site using one of our ‘off-the-shelf’ designs, with a custom header graphic.
Return on Investment
One of the best things we’ve been able to show is the value of each visitor. Each visitor, on average, has surfed through the bulk of the site. They’re clearly interested in the services on offer from this family business, and spend over three minutes each, on average, reading the content.
We value an interested customer to a site such as this at around £3 a visit. ie, to generate that much interest through other, conventional means, would usually cost at least £3 - often far more. Consider the cost of leafleting, newspaper advertising and so on, and you can see how getting attention is an expensive business. Consequently we can see that the site achieved excellent value by giving a return on investment just six weeks from going live, and the value will continue to grow as time passes.
As the site isn’t yet advertised on any of the company’s literature, does not have Link advertising, or is even mentioned in other conventional media, we believe the site’s throughput to be excellent. This is, in no small part, due to its high ranking for locally relevant keywords, for example scoring very highly on specialist services such as “tyre vulcanising in Liverpool” and on more general terms like “tyres Speke”.
Summary and Interconnect IT’s opinion
The site was straightforward to implement and the clients a delight to work with. The result was what we feel is a clean, functional site that matches the key business requirement given - building trust in the organisation.
“We’re over the moon with the site and delighted to learn that it’s already attracting traffic through Google.”
John Smith, general manager at Tom Tully & Daughters
