Interconnect IT - Liverpool Web Designers and Developers

Interconnect IT

Willows Mallorca

Dave Coveney, Friday, June 22nd, 2007 at 4:51 pm

Willows Mallorca Analytics - Goal Conversion

3 New Clients in 1 Month

132 Visitors Per Month

64 Visitors Requesting Contact Details Per Month

Having recently taken over Willows Mallorca, the new owners were keen to start growing their business. The old website was outdated and failing to generate business interest and a full replacement was required. With careful budget restraints due to the costs of the take-over an effective yet simple site needed to be created.

Willows Mallorca Screenshot

“Within one month of implementing our new site, enquiries started flowing and we’re already having to think about taking on extra staff.”

Mark & Clair Wilkinson - Willows Mallorca

Website Marketing

Although Interconnect IT has not been directly involved in marketing the Willows Mallorca website, the owners have taken an active interest in its promotion. By regularly reviewing the analytics reporting which we install on most of our client sites, they have been able to see the results of their real-world and online marketing campaigns. They can also see which online directories have genuinely increased their visitor count and led to goal conversions (where a visitor goes to a specific page, for example the contact form) and which are failing to give a good return for money.

By providing a website whose performance can be measured, the owners of Willows Mallorca now have the confidence to capitalise on online marketing. The website itself is fulfilling its function of informing visitors and sending them to the comprehensive enquiry form, so generating new business leads.

Visitors have complimented Willows Mallorca on the simplicity and ease of use of their website, especially when compared against rival companies.